eric jude

[ mentoring entrepreneurs and startups 1:1 ]







You have an idea or many ideas. You need validation. You need someone to talk, brainstorm, find out what works and also question its sustainability. You want help in organizing, structuring and laying the foundation for your BIG startup. You need to brand yourself or create a brand. You want to run and not walk. You need advise, direction, clarity since this is your first big leap in the world of entrepreneurship.


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You have started your business for a few years. You are stagnating or want to grow bigger. You need someone to bounce off. Someone to talk to and understand how can you still turnaround and be a success. Or scale. You need answers to many questions. You may even need investors.


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You have failed a couple of times. You refuse to give up. Businesses are pivoting or rebranding. With the help of a mentor you know things can be fixed and you can make it big again.


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Eric as a CEO and Director has a career that spans the globe. Working with agencies and startups in New York, Toronto and Singapore he has handled major clients including Merrill Lynch, Mercedes Benz, IBM E-Commerce store, NHL and Bacardi Canada. His experience working alongside seasoned founders, co-founders and then running his own company gives him the edge to nurture entrepreneurs and small business owners.



Katherine T., MSW

Master of Social Work ’20, USA

Eric has been a vital asset to my life coaching business development and creation through his mentorship. He has the ability to listen, ask the right questions, help reach clarity, and look at your situation holistically, all the while discovering your values and what matters most. To add to this, his warm and friendly demeanor combined with his mindful perspective is refreshing and a joy to work with! I am grateful to have connected with Eric and will undoubtedly continue to reach out for future ventures.


Sabrina Castro


Founder Pomme, Brazil

Eric is fun, empathetic, and has a lot of experience. He is mentoring me on creating a marketing strategy for my startup, which aims to connect mentors and mentees in Brazil. I had a business model and already started getting some leads, but I was struggling to find my way to get to the market using organic traffic and developing a brand that people love.
He listened carefully to everything and gave me mentorship about the brand, marketing, and even the business model. He is definitely, an amazing person to work with!


Amadou Doumbia

Marketing Communications Manager, Australia
Swissotel Hotels and Resorts

Eric has been my mentor as I navigate my professional development as a Consultant. He is incredibly gifted in helping others stay focused, building effective roadmaps, and providing integral council when needed. I couldn’t be more thankful for having him in my corner.


Karthikeyan P.

Sr. Manager – Artificial
Intelligence Labs at Continental

Eric will push you to take “The Risk” that you were always hesitating for. And he will stand behind you to make sure that you don’t fall.
The tasks that he has given really rekindled my thought process. I thoroughly enjoy both his online sessions and off-discussions over chat. If you want one mentor in life who can touch your life, go for Eric.


Melanie Shim

Founder of the Green Miao, Malaysia

Eric is my mentor on creating a brand for my new online store. He uses his extensive advertising experience to navigate me in detail on how to create memorable brand through colour theory, web design and social medias.
He is always ready to go the extra mile to provide guidance when his mentees ask for it. I feel very fortunate to have his help. With him as your mentor, everything is made easy as you will know what to do after each session with him.


Sujatha Thayan

Founder E-Commerce store GlamQueen, Malaysia

I was clueless about how to brand my e-commerce store, Eric clearly explained the purpose & if there is any need for branding, or I can just focus on generating sales by asking questions in order to understand my background so he could assist me towards the right direction and it was an eye-opener for me. He has given me clear & constructive advice and suggested result-oriented strategies to improve the branding of my business. Thank you very much for sharing so much of valuable tips Eric !


Richard Oliver

Founder Wieldy Digital, UK

Eric has been mentoring me since we pivoted our business as a result of Covid-19. He has been able to guide me skilfully through the early stages of getting my new venture off the ground. His advice around marketing, strategy, sales and vision has in particular been instrumental to us. He is always available and most professional in his approach.


Mitch Langellier

Motorsports Technologist, Bath, United Kingdom

It was exciting to have someone with over 20 years’ experience in helping my start-up business. I have made more progress in a month working with Eric than I have in a year with my business idea. The first part of help provided, was mentoring me to put this idea into a detail business plan with significant market research included. With the help of Eric I am now in a great position in having a potential meeting with a company that can help me get closer to my goal. 


Aaron Lee

Accountant at Impact Space, Malaysia

Cool personality, gave useful information. Shows that he is an expert in the field and know what he is saying and doing. Awesome mentor



read more testimonials / webinar

Magic Mentoring Reviews


My Linkedin Profile Recommendations


RMIT University : “Webinar on Importance of Mentoring”





read articles

Medium.com : 8 Personal Branding Commandments For Every Entrepreneur


Medium.com : The day I learned how to let go, to find happiness !


MicroMentor Article : “How I positioned Amadou for success in his new business venture”


Medium.com : Finding your ‘Aha’ moment


Medium.com : How to Pivot Your Business and Succeed!



case studies

  Building Green Mia’o E-Commerce Store


  Pivoting a Business – Wieldy Check In Kiosk for Hotels





“What I think the mentor gets is the great satisfaction of helping somebody along, helping somebody take advantage of an opportunity that maybe he or she did not have.”